Destination
Siem Reap Province, Cambodia
Business Journey / 2026
Siem Reap Province, Cambodia
Siem Reap Expansion Site Assessment
Expansion site assessment and partnership research
The team compared a high-visibility commercial location with heritage-area partnerships and a local supplier network to shape a practical, responsible route into the Siem Reap market.
13-17 July 2026
Field ReportKhmer Taste Coffee
Trip information
Travel dates
13-17 July 2026
Duration
5 days, 4 nights
Team size
6 members
Trip purpose
To identify suitable locations, supplier networks, tourism partnerships, and business opportunities for Khmer Taste Coffee expansion in Siem Reap.
Locations visited
Pub Street, Angkor Wat, Bayon Temple, Angkor National Museum, Preah Dak Village
Expense total
USD 1,944
Team roles
Project Lead, Operations Manager, Marketing Specialist, Supply Chain Coordinator, Product Quality Specialist, and Financial Analyst
Prepared by
Expansion Project Lead
Submitted
21 July 2026
Average cost
USD 324 per member
Context & Objective
Introduction
From 13 to 17 July 2026, a six-member team assessed five locations across Siem Reap. The review considered visitor movement, commercial visibility, hospitality demand, cultural positioning, agricultural sourcing, and daily distribution requirements. The work was adapted to Khmer Taste Coffee's production and distribution model: farmer relationships, quality control, packaged coffee supply, hotel and wholesale service, and responsible market development remained central to every recommendation.
Field Schedule
Detailed Itinerary
Every day is presented as one complete field-report box with its schedule, working context, photograph, and documented outcome.
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Day 1 Arrival and Pub Street commercial assessment
The opening day established the commercial baseline for the entire assessment.
Daily schedule
- 7:30 AM-1:30 PM Travel by Larryta VIP van from Phnom Penh to Siem Reap.
- 2:00 PM Check in near Wat Bo and establish the mobile workspace.
- 5:00-7:30 PM Assess Pub Street pedestrian flow, access, visibility, competition, rent exposure, and evening trade.
- 8:00 PM Review local pricing and customer behavior around the Old Market and riverside during dinner.
Documented outcomeCreated the initial commercial benchmark and identified Pub Street as the strongest high-visibility candidate.
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Day 2 Angkor visitor flow and hospitality demand
The team observed the early visitor cycle and translated it into partnership opportunities away from protected monument space.
Daily schedule
- 4:00 AM Depart by tuk-tuk for the Angkor Archaeological Park.
- 4:30-9:00 AM Observe sunrise visitor flow, guide groups, hotel vehicles, access patterns, and service demand at Angkor Wat.
- 9:30 AM Review observations during breakfast outside the protected park zone.
- 1:00-4:00 PM Map packaged-coffee, hotel breakfast, and tour-operator supply opportunities.
Documented outcomeConfirmed that the Angkor corridor is best approached through business-to-business hospitality and tourism partnerships.
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Day 3 Bayon and cultural product positioning
Day three connected tourism research with a responsible cultural-education concept for Cambodian coffee.
Daily schedule
- 9:30 AM-12:00 PM Study visitor movement, guide behavior, and tourism-service patterns at Bayon.
- 12:30 PM Review nearby hospitality activity and partnership context during lunch.
- 2:00-5:00 PM Assess Angkor National Museum for Cambodian coffee education, cultural storytelling, and packaged-product placement.
Documented outcomeDefined a culture-led retail and education concept that does not rely on protected monument space.
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Day 4 Preah Dak supplier and delivery research
The fourth day tested whether local supplier relationships could support consistent quality and dependable daily delivery.
Daily schedule
- 9:00 AM-12:00 PM Meet potential suppliers and review product quality, handling, volume, and consistency.
- 12:30 PM Use the local lunch period to understand producer relationships and regional ingredient knowledge.
- 1:30-4:00 PM Inspect collection points, storage needs, delivery routes, vehicle access, and daily service feasibility.
Documented outcomeEstablished Preah Dak as an essential supplier area and opened preliminary conversations about dependable delivery.
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Day 5 Final synthesis and return
The final session converted five days of observations into a phased expansion recommendation and assigned next steps.
Daily schedule
- 8:30-11:30 AM Compare the commercial, tourism, cultural, supplier, logistics, and cost findings.
- 11:30 AM Record the preferred strategy, responsibilities, unanswered questions, and feasibility-study requirements.
- 12:00 PM Team lunch and check-out near the return transport point.
- 1:30-7:00 PM Return to Phnom Penh and prepare materials for management review.
Documented outcomePrioritized a Pub Street feasibility study supported by supplier, hotel, and tourism partnerships.
What Mattered
Trip Highlights
Flagship visibility
Pub Street provides the best public visibility and evening volume, subject to rent and competition checks.
Hospitality supply
The Angkor visitor economy can support packaged coffee, hotel breakfast, and tour-operator relationships.
Cultural storytelling
The museum area suits responsible education about Cambodian farms, processing, and product quality.
Local supplier network
Preah Dak can support reliable inputs and daily delivery when quality and service standards are formalized.
Evidence to Action
Business Findings
The team organized observations into clear implications for operations, partnerships, or future investment.
| Location / Area | Evaluation / Finding | Priority / Rating |
|---|---|---|
| Pub Street | Highest foot traffic and visibility; also the highest competition and rental exposure. | Very high potential |
| Angkor National Museum | Suitable for culture-led coffee education and packaged-product placement; demand depends on attendance. | High potential |
| Preah Dak Village | Strong supplier value, traditional product knowledge, and practical daily-delivery potential. | Essential supply area |
| Angkor Wat and Bayon | Strong visitor economy and hospitality demand; physical stores are constrained by heritage regulations. | High B2B potential |
Management takeaways
- Pub Street produced the strongest commercial visibility and evening foot traffic, but it also carries the highest competition and rental risk.
- Angkor Wat and Bayon are better treated as partnership markets than physical retail sites because heritage protections limit commercial development.
- Angkor National Museum offers a credible setting for Cambodian coffee education, cultural storytelling, and carefully selected packaged products.
- Preah Dak is essential to the local supply plan because supplier relationships and reliable daily delivery would support consistent operations.
- A successful launch should combine one visible market presence with hotel, tourism, wholesale, and agricultural partnerships rather than depend on a single location.
Financial Summary
Trip Expenses
All figures reproduce the approved fictional academic report. No financial claim represents a real company transaction.
| Date / Category | Description | Calculation | Amount |
|---|---|---|---|
| Intercity transport | Larryta VIP round-trip tickets for six members | USD 30 x 6 | USD 180 |
| Local transport | Tuk-tuk and van service for field visits | USD 40 x 5 days | USD 200 |
| Accommodation | Three rooms for four nights | 3 x 4 x USD 35 | USD 420 |
| Meals | Daily meals for six team members | USD 25 x 6 x 5 days | USD 750 |
| Angkor passes | Archaeological park admission | USD 37 x 6 | USD 222 |
| Museum admission | Angkor National Museum | USD 12 x 6 | USD 72 |
| Research and miscellaneous | Field research materials and contingencies | USD 100 | |
| Grand total | USD 1,944 | ||
From Insight to Action
Recommendations & Next Steps
Recommendation
Advance a detailed feasibility study for a flagship or distribution touchpoint near Pub Street. In parallel, negotiate supplier arrangements in Preah Dak and develop hotel, tour-operator, and breakfast-supply partnerships serving the Angkor visitor economy. Confirm rent, delivery windows, storage, staffing, packaging volumes, and heritage-area operating restrictions before committing capital.
Closing View
Conclusion
Siem Reap offers several complementary routes to growth. Pub Street provides visibility, Preah Dak strengthens the local supply network, the museum area supports education-led product storytelling, and the Angkor corridor creates business-to-business demand through hotels and tourism operators. The opportunity is strong, provided the company validates operating costs and builds the distribution system before launch.
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