Destination
Sihanoukville Province, Cambodia
Business Journey / 2026
Sihanoukville Province, Cambodia
Sihanoukville Investor Meetings and Market Research
Investor meetings and coastal distribution research
The team compared a subsidized mall proposal with a resort joint venture while testing the logistics, market demand, and investment conditions required for responsible coastal growth.
15-16 May 2026
Field ReportKhmer Taste Coffee
Trip information
Travel dates
15-16 May 2026
Duration
2 days, 1 night
Team size
3 members
Trip purpose
To meet two prospective investors, compare commercial terms, and assess how coastal expansion could support production, packaging, warehousing, hospitality supply, and retail and wholesale distribution.
Locations visited
Furi Times Square Mall, Sokha Beach Resort, Phsar Leu, Occheuteal Beach
Expense total
USD 445
Context & Objective
Introduction
The three-member delegation travelled to Sihanoukville to present the company's expansion model, meet two investor groups, inspect proposed locations, and observe coastal customer and supply conditions. The discussion was framed around Khmer Taste Coffee's real operating needs: processing equipment, packaging machinery, warehouse capacity, local delivery, hotel and restaurant supply, and appropriate retail and wholesale channels.
Field Schedule
Detailed Itinerary
Every day is presented as one complete field-report box with its schedule, working context, photograph, and documented outcome.
-
Day 1 Retail investor meeting and coastal market review
The team established the commercial baseline for a practical coastal distribution channel.
Daily schedule
- 7:00-11:00 AM Brief the team, assign presentation roles, and travel from Phnom Penh by Larryta VIP.
- 11:30 AM-1:00 PM Study pricing, supply quality, foot traffic, and customer demand at Phsar Leu.
- 2:00-4:30 PM Present the expansion plan to Sihanoukville Retail Ventures at Furi Times Square.
- 5:00-7:00 PM Inspect the proposed space, storage access, utilities, delivery conditions, and surrounding trade.
- 7:00-9:00 PM Observe tourism demand and competitors near Occheuteal Beach and record the day's findings.
Documented outcomeReceived a verbal commitment to explore subsidized rent and utilities and a request for a formal term sheet.
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Day 2 Resort proposal, comparison, and return
The final day tested a hospitality partnership and compared it directly with the mall opportunity.
Daily schedule
- 7:30-8:30 AM Review the resort proposal, negotiation priorities, product supply model, and financial limits.
- 9:00-11:30 AM Meet Coastal Hospitality Group at Sokha Beach Resort and discuss guest service and breakfast supply.
- 12:00-1:30 PM Compare the requested 40 percent profit share with the mall subsidy during the team debrief.
- 2:00-3:30 PM Consolidate commercial terms, risks, site notes, photographs, and follow-up requirements.
- 4:00-7:30 PM Return to Phnom Penh and prepare the investor comparison for management review.
Documented outcomeDefined the resort opportunity as strategically attractive but dependent on a better profit-sharing agreement.
What Mattered
Trip Highlights
Immediate volume
The mall proposal offers the strongest near-term route to everyday customers and coastal distribution.
Prestige partnership
The resort can reach international guests but needs a more balanced commercial structure.
Operational investment
Funding should improve equipment, packaging, storage, and last-mile delivery capacity.
Two customer markets
Local and professional demand differs from the hotel and tourism market, requiring distinct channel plans.
Evidence to Action
Business Findings
The team organized observations into clear implications for operations, partnerships, or future investment.
| Location / Area | Evaluation / Finding | Priority / Rating |
|---|---|---|
| Furi Times Square Mall | Subsidized rent and utilities could support a practical, higher-volume coastal channel. | Priority negotiation |
| Sokha Beach Resort | Strong hospitality visibility and breakfast-supply potential; 40 percent profit share is too demanding without stronger partner support. | Terms review |
| Phsar Leu | Useful benchmark for local prices, supply quality, foot traffic, and everyday customer demand. | Market reference |
| Occheuteal Beach | Useful context for tourism demand, food-service activity, access, and competitor positioning. | Supporting research |
Management takeaways
- Sihanoukville Retail Ventures offered a possible subsidized location at Furi Times Square, reducing the initial cost of a higher-volume coastal channel.
- Coastal Hospitality Group proposed a beachfront joint venture at Sokha Beach Resort, but requested a 40 percent profit share.
- The mall proposal offers the clearest route to immediate volume and everyday accessibility for local residents, professionals, and expatriates.
- The resort proposal provides prestige and access to international visitors, but commercial control and profit-sharing terms require further negotiation.
- Phsar Leu and Occheuteal Beach observations confirmed varied demand across local, tourism, hotel, and food-service customers.
Financial Summary
Trip Expenses
All figures reproduce the approved fictional academic report. No financial claim represents a real company transaction.
| Date / Category | Description | Calculation | Amount |
|---|---|---|---|
| Intercity transport | Larryta VIP round trip for three members | USD 90 | |
| Market lunch | Day-one meal during Phsar Leu research | USD 30 | |
| Accommodation | One night for the delegation | USD 105 | |
| Investor dinner | Dinner and market discussion | USD 60 | |
| Local transport | Taxi and PassApp for two days | USD 40 | |
| Presentation materials | Pitch decks, product samples, printing, and folders | USD 40 | |
| Day-two meals | Breakfast and lunch | USD 50 | |
| Miscellaneous | Contingency expenses | USD 30 | |
| Grand total | USD 445 | ||
From Insight to Action
Recommendations & Next Steps
Recommendation
Prioritize due diligence and a formal term sheet for the mall proposal, including rent support, utilities, storage, delivery access, and sales expectations. Continue discussions with the resort only after presenting a counter-offer that protects the company's economics and clarifies responsibilities for stock, service, promotion, and loss. Any investment package should strengthen equipment, packaging, warehousing, and coastal distribution rather than fund a disconnected café concept.
Closing View
Conclusion
Both investors offer access to the coastal market, but the opportunities serve different goals. Furi Times Square is the more practical immediate option for volume and distribution. Sokha Beach Resort can add prestige and international exposure, but the proposed 40 percent profit share is not yet commercially balanced.
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